We were approached by a client with a request to develop universal packaging for cookies - crispy rings (made from custard dough). The universality consisted in the fact that the client sells his products in different countries - UAE, France, Germany, Russia, China, Turkey. The design had to fit in with the cultural traditions of these countries, be understandable and attractive. 
We suggested starting with the naming. AEROLLI is a name that sounds the same in all languages. A clear association: aero - air, roll - round, to roll.
We chose a universal color code - white, red and neutral gray shades as a base.

The basis of the composition is a pattern of intertwined rings. It echoes the architectural elements of religious buildings in many cultures, as well as traditional ornaments. It is light and airy.
For regional adaptation, we suggested to use a colorfull label adapted to each country.

The result is universal packaging that is rather chip in production, colorful, multicultural and eye catching.

Thanks for watching!